Privacy statement
Our commitment to your privacy and data security
Preamble
With the following privacy policy, we would like to explain to you what types of your personal data (hereinafter also referred to as “data” for short) we process for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).
The terms used are not gender-specific.
As of December 2, 2023
Table of contents
• Preamble
• Responsible person
• Overview of processing
• Relevant legal bases
• International data transfers
• Rights of data subjects
• Use of cookies
• Business services
• Payment process
• Provision of online services and web hosting
• Blogs and publication media
• Contact and request management
• Communication via messenger
• Newsletters and electronic notifications
• Promotional communication via e-mail, post, fax or telephone
• Sweepstakes and competitions
• Web analysis, monitoring and optimization
• Online marketing
• Customer reviews and evaluation procedures
• Presences on social networks (social media)
• Plug-ins and embedded features and content
Person responsible
Christine Führer GmbH
Absberggasse 6
1100 Vienna - AT
email address:
info@ap-zur-quelle.at
Impressum:
ap-zur-source.at/impressum
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the persons concerned.
Types of data processed
• Inventory data.
• Payment details.
• Location data.
• Contact details.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and procedural data.
• Event data (Facebook).
Special categories of data
• Health data.
• Religious or ideological convictions.
Categories of affected persons
• customers.
• Interested parties.
• Communication partner.
• Users.
• Sweepstakes and competition participants.
• Members.
• Business and contract partners.
Purposes of processing
• Provision of contractual services and fulfilment of contractual obligations.
• Contact requests and communication.
• Safety measures.
• Direct marketing.
• Range measurement.
• Tracking.
• Office and organizational procedures.
• Conversion measurement.
• Target group building.
• A/B testing.
• Managing and responding to inquiries.
• Carrying out sweepstakes and competitions.
• Feedback.
• Marketing.
• Profiles with user-related information.
• Provision of our online offering and user-friendliness.
• Information technology infrastructure.
Relevant legal bases
Relevant legal bases under the GDPR: The following is an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or place of residence. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy.
• Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or several specific purposes.
• Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is a party or to carry out pre-contractual measures taken at the request of the data subject.
• Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary to fulfill a legal obligation to which the person responsible is subject.
• Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary to protect the legitimate interests of the controller or of a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
National data protection regulations in Austria: In addition to the data protection regulations of the GDPR, there are national data protection regulations in Austria. This includes in particular the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act — DSG). In particular, the Data Protection Act contains special rules on the right to information, the right to rectification or deletion, the processing of special categories of personal data, processing for other purposes and transmission, and automated decision-making in individual cases.
Note on the validity of the GDPR and Swiss DSG: This data protection notice is intended both to provide information in accordance with the Swiss Federal Data Protection Act (Swiss DSG) and the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to the wider geographical application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” used in the Swiss DSG, the terms “processing” of “personal data” as well as “legitimate interest” and “special categories of data” are used. However, within the scope of the Swiss DSG, the legal meaning of the terms continues to be determined in accordance with the Swiss DSG.
International data transfers
Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if processing takes place as part of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this is only done in accordance with legal requirements. If the level of data protection in the third country has been recognized by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for data transfer. In addition, data transfers only take place if the level of data protection is otherwise ensured, in particular by standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), express consent or, in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will provide you with the principles of third-country transfers with the individual providers from the third country, with the adequacy decisions taking priority as the basis. Information on third country transfers and existing adequacy decisions can be found in the information offered by the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de.
EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognized the level of data protection as secure for certain companies from the USA as part of the adequacy decision of 10.07.2023. The list of certified companies and further information about the DPF can be found on the US Department of Commerce website at https://www.dataprivacyframework.gov/ (in English). As part of the data protection policy, we will inform you which service providers we use are certified under the Data Privacy Framework.
Rights of data subjects
Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
• Right of objection: For reasons arising from your particular situation, you have the right to object at any time to the processing of personal data concerning you, which is carried out on the basis of Article 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
• Right of withdrawal in case of consent: You have the right to withdraw your consent at any time.
• Right to information: You have the right to request confirmation as to whether the relevant data is being processed and for information about this data as well as further information and a copy of the data in accordance with legal requirements.
• Right to rectification: In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.
• Right to delete and restrict processing: In accordance with legal requirements, you have the right to request that data concerning you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with legal requirements.
• Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, common and machine-readable format in accordance with legal requirements or to request that it be transmitted to another person responsible.
• Complaint to supervisory authority: In accordance with legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State in which you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you believe that the processing of personal data relating to you is contrary to the GDPR.
Use of cookies
Cookies are small text files or other memory notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the content accessed or functions used on an online offer. Cookies can also be used for various purposes, such as the functionality, security and convenience of online offerings and the preparation of analyses of visitor flows.
Information on consent: We use cookies in accordance with legal regulations. We therefore obtain prior consent from users, unless this is required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary to provide users with a telemedia service (i.e. our online offering) that they have expressly requested. Strictly necessary cookies usually include cookies with functions that serve to display and run the online offer, load balancing, security, storage of users' preferences and choices, or similar purposes related to providing the main and ancillary functions of the online offer requested by users. The revocable consent is clearly communicated to users and contains information on the respective use of cookies.
Information on legal bases of data protection law: The legal basis on which data protection law we process users' personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for processing their data is their declared consent. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in operating our online offering and improving its usability) or, if this is done as part of fulfilling our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing processes.
Storage period: With regard to storage time, the following types of cookies are differentiated:
- Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their device (e.g. browser or mobile application).
- Persistent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. User data collected with the help of cookies can also be used to measure reach. Unless we provide users with explicit information about the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General information on revocation and objection (so-called “opt-out”): Users can withdraw their consent at any time and object to processing in accordance with legal requirements. For this purpose, users can, among other things, restrict the use of cookies in their browser settings (although this may also restrict the functionality of our online offering). You can also object to the use of cookies for online marketing purposes via the websites https://optout.aboutads.infoand https://www.youronlinechoices.com/ be explained.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures and services:
- Processing of cookie data based on consent: We use a cookie consent management process, in which user consents to the use of cookies, or the processing and providers mentioned as part of the cookie consent management process, can be obtained and managed and withdrawn by users. The declaration of consent is saved so that you do not have to repeat the request again and to be able to prove your consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or using comparable technologies) in order to be able to assign consent to a user or their device. Subject to individual information about the providers of cookie management services, the following information applies: The period of storage of consent may be up to two years. A pseudonymous user identifier is created and stored at the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).
Business services
We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) within the framework of contractual and comparable legal relationships and related measures and as part of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.
We process this data to fulfill our contractual obligations. In particular, this includes obligations to provide the agreed services, any update obligations and remedies in the event of warranty and other performance problems. In addition, we process the data to protect our rights and for the purpose of administrative tasks associated with these obligations and corporate organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as in security measures to protect our contractual partners and our business operations from misuse, risk of their data, secrets, information and rights (e.g. to involve telecommunications, transport and other assistance services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Within the framework of applicable law, we only pass on the data of contractual partners to third parties to the extent necessary for the above purposes or to fulfill legal obligations. Contractual partners will be informed about other forms of processing, e.g. for marketing purposes, as part of this privacy policy.
We will inform the contractual partners which data is required for the above purposes before or as part of data collection, e.g. in online forms, through special identification (e.g. colors) or symbols (e.g. asterisks, etc.), or personally.
We delete the data after expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g. as long as it must be kept for archiving legal reasons. The statutory retention period is ten years for tax-relevant documents as well as for commercial books, inventories, opening balance sheets, annual financial statements, the work instructions and other organizational documents and accounting documents required to understand these documents and six years for commercial and business letters received. The period begins at the end of the calendar year in which the last entry in the book was made, the inventory, the opening balance sheet, the annual financial statements or the management report was prepared, the commercial or business letter was received or sent or the accounting document was created, the recording was made or the other documents were created.
Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between users and providers.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); contract data (e.g. subject of contract, duration, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
- Special categories of personal data: Health data. Religious or ideological beliefs.
- Affected persons: customers; prospects. Business and contract partners.
- Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; security measures; contact requests and communication; office and organizational procedures. Managing and responding to inquiries.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Shop and e-commerce: We process our customers' data to enable them to select, purchase, or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery or execution to our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such as part of the ordering or comparable purchase process and includes the information required for delivery, provision and billing as well as contact information in order to be able to hold any consultation; legal basis: contract fulfilment and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR).
- Hotel and accommodation services: We process the information provided by our guests, visitors and interested parties (uniformly referred to as “guests”) in order to provide our accommodation and related services of a tourist or gastronomic nature and to bill for the services provided.
As part of our assignment, it may be necessary for us to process special categories of data within the meaning of Article 9 (1) GDPR, in particular information about a person's health or information relating to their religious beliefs. The processing is carried out to protect visitors' health interests (e.g. in the case of information about allergies) or otherwise to meet their physical or mental needs upon request and with their consent.
Insofar as is required for contract performance or by law, or consented by guests or based on our legitimate interests, we disclose or transfer the guests' data, for example, to the service providers involved in the performance of our services or to authorities, billing offices and in the area of IT, office or comparable services;
Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Payment procedure
As part of contractual and other legal relationships, due to legal obligations or otherwise based on our legitimate interests, we offer data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively “payment service providers”).
The data processed by payment service providers includes inventory data, such as name and address, bank details, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by payment service providers and stored by them. In other words, we do not receive any account or credit card information, but only information with confirmation or negative information of the payment. Payment service providers may transfer the data to credit agencies. The purpose of this transfer is to verify identity and credit. In this regard, we refer to the terms and conditions and the data protection information of the payment service providers.
Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which are available within the respective websites or transaction applications. We also refer to these for further information and to assert revocation, information and other data subject rights.
- Types of data processed: Inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contract data (e.g. contract subject, duration, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); contact data (e.g. e-mail, telephone numbers); content data (e.g. email, telephone numbers); content data (e.g. B. entries in online forms).
- Affected persons: customers; interested parties; users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; feedback (e.g. collecting feedback via online form).
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing processes, procedures and services:
- Amazon Payments: payment services (technical integration of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://pay.amazon.de/. Privacy statement: https://pay.amazon.de/help/201212490.
- American Express: payment services (technical integration of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.americanexpress.com/de. Privacy statement: https://www.americanexpress.com/de/
legal/online-datenschutzerklarung.html.
- Apple Pay: payment services (technical integration of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, United States; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.apple.com/de/apple-pay/. Privacy statement:
https://www.apple.com/legal/privacy/de-ww/.
- Flattr: Flattr - online payment and donation service; Service provider: Flattr AB, Box 4111, 203 12 Malmö, Sweden; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://flattr.com/. Privacy statement: https://flattr.com/privacy.
- Giropay: payment services (technical integration of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.giropay.de. Privacy statement: https://www.giropay.de/rechtliches/
Privacy statement/.
- Google Pay: payment services (technical integration of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://pay.google.com/intl/de_de/about/. Privacy statement: https://policies.google.com/privacy.
- Clarna: payment services (technical integration of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.klarna.com/de. Privacy statement: https://www.klarna.com/de/datenschutz.
- Mastercard: payment services (technical integration of online payment methods); Service provider: Mastercard Europe SA, Chaussee de Tervuren 198A, B-1410 Waterloo, Belgium; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.mastercard.de/de-de.html. Privacy statement: https://www.mastercard.de/de-de/datenschutz.html.
- Mollie: payment services (technical integration of online payment methods); Service provider: Mollie B.V., Keizersgracht 126, 1015 CW Amsterdam, The Netherlands; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.mollie.com/de. Privacy statement:
https://www.mollie.com/de/privacy.
- PayPal: payment services (technical integration of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site:https://www.paypal.com/de. Privacy statement: https://www.paypal.com/de/webapps/
MPP/UA/privacy-full.
- Shop Pay (Shopify): payment services (technical integration of online payment methods); Service provider: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site:https://www.shopify.de. Privacy statement: https://www.shopify.de/legal/datenschutz.
- Stripe: payment services (technical integration of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, United States; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://stripe.com; Privacy statement: https://stripe.com/de/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Unzer: payment services (technical integration of online payment methods); Service provider: heidelpay GmbH, Vangerowstraße 18, 69115 Heidelberg, Germany; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.unzer.com/de/. Privacy statement: https://www.unzer.com/de/datenschutz/.
- Visas: payment services (technical integration of online payment methods); Service provider: Visa Europe Services Inc., London branch, 1 Sheldon Square, London W2 6TT, UK; Legal bases: contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR); Site: https://www.visa.de. Privacy statement: https://www.visa.de/nutzungsbedingungen/
visa-privacy-center.html.
Provision of online services and web hosting
We process user data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transfer the content and functions of our online services to the user's browser or device.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); content data (e.g. entries in online forms).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).). safety measures.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Provision of online services on rented storage space: To provide our online service, we use storage space, computing capacity and software, which we rent or otherwise obtain from an appropriate server provider (also known as a “web host”); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files.” The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used, on the one hand, for security purposes, e.g. to avoid overloading the servers (in particular in the case of abusive attacks, so-called DDoS attacks) and, on the other hand, to ensure the workload of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
- Email delivery and hosting: The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information regarding email delivery (e.g. the providers involved) and the content of the respective emails are processed. The above data may also be processed for the purpose of detecting SPAM. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted during transport, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of emails between the sender and receipt on our server; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- GoDaddy: domain registration and web hosting services; Service provider: Go Daddy Operating Company, LLC, 14455 N. Hayden Road, Scottsdale, Arizona 85254, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site:https://de.godaddy.com; Privacy statement: https://de.godaddy.com/legal/agreements/
privacy-policy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Webflow: creating, managing and hosting websites, online forms and other web elements; Service provider: Webflow, Inc. 208 Utah, Suite 210, San Francisco, CA 94103, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://webflow.com; Privacy statement: https://webflow.com/legal/eu-privacy-policy; Order processing contract: https://webflow.com/legal/sign-dpa. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://webflow.com/legal/sign-dpa).
Blogs and publication media
We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). Readers' data is processed for the purposes of the publication medium only to the extent necessary for its presentation and communication between authors and readers or for reasons of security. In addition, we refer to the information on the processing of visitors to our publication medium within the framework of this data protection policy.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; feedback (e.g. collecting feedback via online form); provision of our online offering and usability; security measures. Managing and responding to inquiries.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored based on our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.
We also reserve the right to process user information for spam detection on the basis of our legitimate interests.
On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for their duration and to use cookies to avoid multiple votes.
The personal information provided as part of the comments and contributions, any contact and website information as well as the content information will be stored permanently by us until users object;
Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Contact and request management
When contacting us (e.g. by post, contact form, e-mail, telephone or via social media) and within the framework of existing user and business relationships, the information provided by the inquiring persons is processed insofar as this is necessary to answer the contact requests and any requested measures.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: communication partner.
- Purposes of processing: Contact requests and communication; management and response to inquiries; feedback (e.g. collecting feedback via online form). Provision of our online offering and user-friendliness.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Further information on processing processes, procedures and services:
- Contact form: When users contact us via our contact form, e-mail or other means of communication, we process the data provided to us in this context to process the submitted request; Legal bases: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
Communication via messenger
We use messengers for communication purposes and therefore ask you to follow the following information on the functionality of the messengers, encryption, the use of communication metadata and your options for objection.
You can also contact us by alternative means, such as by telephone or e-mail. Please use the contact options provided to you or the contact options provided within our online offer.
In the case of end-to-end encryption of content (i.e., the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages is not visible, not even by the messenger providers themselves. You should always use a current version of the messengers with activated encryption to ensure that the message content is encrypted.
However, we would also like to point out to our communication partners that although the messenger providers do not view the content, they can find out that and when communication partners communicate with us and, depending on the settings of their device, also location information (so-called metadata) are processed.
Information on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. In addition, unless we ask for consent and, for example, you contact us on your own initiative, we use Messenger in relation to our contractual partners and as part of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in communicating quickly and efficiently and meeting the needs of our communication partner in communicating via Messenger. We would also like to point out that we will not transmit the contact details provided to us to messengers for the first time without your consent.
Withdrawal, objection and deletion: You can withdraw your consent at any time and object to communication with us via Messenger at any time. In the case of communication via messenger, we delete the messages in accordance with our general deletion guidelines (i.e., as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with legal storage obligations.
Reservation of referrals to other means of communication: Finally, we would like to point out that for reasons of your security, we reserve the right not to answer inquiries via Messenger. This is the case when, for example, internal contracts require special secrecy or an answer via messenger does not meet the formal requirements. In such cases, we will refer you to more appropriate communication channels.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); content data (e.g. entries in online forms).
- Affected persons: communication partner.
- Purposes of processing: Contact requests and communication; direct marketing (e.g. by email or post).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Apple iMessage: Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site:https://www.apple.com/de/. Privacy statement: https://www.apple.com/legal/privacy/de-ww/.
- Instagram: sending messages via the Instagram social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.instagram.com. Privacy statement: https://instagram.com/about/legal/privacy.
- Facebook Messenger: Facebook Messenger with end-to-end encryption (Facebook Messenger end-to-end encryption requires activation unless it is activated by default); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases:legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/about/privacy; Order processing contract: https://www.facebook.com/legal/terms/
data processing. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/
EU_data_transfer_addendum).
- Mastodon instance: Your own Mastodon instance - We offer a so-called instance, i.e. a server, with which participants in the Mastodon network can communicate. We would like to point out that we process the metadata, i.e. the communication partners, the time of communication and the IP addresses, insofar as this is necessary to operate the instance, to carry out the message transmission and to ensure security, as part of the provision of our contractual obligations.
Unless otherwise set, Mastodon users should assume that their messages and the people they follow are public. This does not apply to direct messages sent between Mastodon users. All messages are stored in plain text (i.e. not end-to-end encrypted) on our server and are only processed to run the Mastodon instance. In this context, the administrators of the instance have access to the following information about the respective accounts: profile name, display name, authorization level on the instance, stored email address, last IP address when the instance was called, time of last access to the instance and the size of the file attachments.
Cookies are stored for a period of one year in order to be able to automatically recognize the users of the instance.
Please also note that we are only responsible for ours and not for other Mastodon instances;
Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- MessengerPeople: WhatsBroadcast - services in the area of messenger communication; Service provider: MessengerPeople GmbH, Herzog-Heinrich-Str. 9, 80336 Munich, Germany; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.messengerpeople.com/. Privacy statement: https://www.messengerpeople.com/de/
Privacy statement/.
- Microsoft Teams: Microsoft Teams - Messenger; Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.microsoft.com/de-de/microsoft-365; Privacy statement: https://privacy.microsoft.com/de-de/privacystatement, safety instructions: https://www.microsoft.com/de-de/trustcenter. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://www.microsoft.com/licensing/
docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA).
- Signal: signal messenger with end-to-end encryption; Service provider: Privacy Signal Messenger, LLC 650 Castro Street, Suite 120-223 Mountain View, CA 94041, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://signal.org/de. Privacy statement: https://signal.org/legal/.
- Skype: Skype Messenger with end-to-end encryption - Skype's end-to-end encryption requires activation (unless it is activated by default); Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.skype.com/de/; Privacy statement: https://privacy.microsoft.com/de-de/privacystatement, safety instructions: https://www.microsoft.com/de-de/trustcenter. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Slack: instant messaging service; Service provider: Slack Technologies, Inc., 500 Howard Street, San Francisco, CA 94105, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://slack.com/intl/de-de/; Privacy statement: https://slack.com/intl/de-de/legal; Order processing contract:
https://slack.com/intl/de-de/terms-of-service/data-processing; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://slack.com/intl/de-de/terms-of-service/data-processing). More information: Safety measures: https://slack.com/intl/de-de/security-practices.
- Snapchat: Snapchat messenger with end-to-end encryption; Service provider:Snap Inc., 3000 31st Street, Santa Monica, California 90405 United States; Legal bases:legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.snapchat.com/l/de-de/. Privacy statement: https://www.snap.com/de-DE/privacy/privacy-policy/.
- Telegram: messenger with end-to-end encryption; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://telegram.org/. Privacy statement:
https://telegram.org/privacy.
- Threema: Threema Messenger with end-to-end encryption; Service provider:Threema GmbH, Churerstrasse 82, 8808 Pfäffikon SZ, Switzerland; Legal bases:legitimate interests (Art. 6 (1) (f) GDPR); Site: https://threema.ch/en. Privacy statement: https://threema.ch/de/privacy.
- WhatsApp: WhatsApp messenger with end-to-end encryption; Service provider: WhatsApp Ireland Limited, 4 Grand Canal Quay, Dublin 2, D02 KH28, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site:https://www.whatsapp.com/; Privacy statement: https://www.whatsapp.com/legal. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Wire: wire messenger with end-to-end encryption; Service provider: Wire Swiss GmbH, Untermüli 9, 6300 Zug, Switzerland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://wire.com/de. Privacy statement:
https://wire.com/de/legal/#terms.
Newsletters and electronic notifications
We only send newsletters, emails and other electronic notifications (hereinafter “newsletters”) with the consent of the recipients or legal permission. If the content of the newsletter is specifically described as part of a subscription to the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our services and us.
In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name in order to address you personally in the newsletter, or further information, if this is necessary for the purposes of the newsletter.
Double opt-in process: Registration for our newsletter generally takes place in a so-called double opt-in procedure. In other words, after registration, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign email addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes saving the time of registration and confirmation as well as the IP address. Changes to your data stored with the shipping service provider are also logged.
Deletion and restriction of processing: We can store the unsubscribed email addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently comply with objections, we reserve the right to store the email address in a blocked list (so-called “block list”) for this purpose alone.
The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been completed correctly. Insofar as we commission a service provider to send emails, this is done on the basis of our legitimate interests in an efficient and secure delivery system.
Content:
Information about us, our services, promotions and offers.
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); usage data (e.g. websites visited, interest in content, access times).
- Affected persons: Communication partners; customers; interested parties; users (e.g. website visitors, users of online services).
- Purposes of processing: Direct marketing (e.g. via email or post). marketing.
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
- Objection option (opt-out): You can unsubscribe from our newsletter at any time, i.e. withdraw your consent, or object to further receipt. You will either find a link to cancel the newsletter at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.
Further information on processing processes, procedures and services:
- Measurement of open and click rates: The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is first collected.
This information is used to technically improve our newsletter based on technical data or target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to individual newsletter recipients and stored in their profiles until they are deleted. The evaluations help us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
The measurement of opening rates and click rates as well as storage of measurement results in user profiles and their further processing are based on user consent.
Unfortunately, it is not possible to cancel the performance measurement separately; in this case, the entire newsletter subscription must be cancelled or objected to. In this case, the saved profile information is deleted;Legal bases: Consent (Art. 6 (1) (a) GDPR).
- Mailchimp: email delivery and email delivery and automation services; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://mailchimp.com; Privacy statement: https://mailchimp.com/legal/; Order processing contract: https://mailchimp.com/legal/; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (provided by service provider). More information: Special safety measures: https://mailchimp.com/help/Mailchimp-european-data-transfers/.
- Mailjet: email delivery and email delivery and automation services; Service provider: Mailjet SAS, 13-13 bis, rue de l'Aubrac, 75012 Paris, France; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site:https://www.mailjet.de. Privacy statement: https://www.mailjet.de/privacy-policy.
- Zapier: automating processes, combining various services, importing and exporting personal and contact data, and analyzing these processes; Service provider: Zapier, Inc., 548 Market St #62411, San Francisco, California 94104, United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://zapier.com; Privacy statement: https://zapier.com/privacy; Order processing contract: https://zapier.com/legal/data-processing-addendum. Basis for transfer to third countries: standard contractual clauses (https://zapier.com/legal/standard-contractual-clauses).
Promotional communication via e-mail, post, fax or telephone
We process personal data for the purposes of promotional communication, which can be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with legal requirements.
Recipients have the right to withdraw their consent at any time or to object to promotional communication at any time.
After revocation or objection, we will store the data required to prove previous authorization to contact or send you information for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of possible defense against claims. On the basis of the legitimate interest in permanently observing the user's revocation or objection, we also store the data required to avoid being contacted again (e.g. email address, telephone number, name, depending on the communication channel).
- Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers).
- Affected persons: communication partner.
- Purposes of processing: Direct marketing (e.g. via email or post).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Sweepstakes and competitions
We process personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as processing is contractually necessary to provide, carry out and process the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests from misuse through possible collection of IP addresses when submitting sweepstakes entries).
If entries from participants are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries or the winner or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.
If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the usage and data protection regulations of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by participants as part of the competition and that inquiries regarding the competition must be addressed to us.
The participants' data will be deleted as soon as the competition or competition has ended and the data is no longer required to inform the winners or because questions about the competition are no longer expected. In principle, the participants' data will be deleted no later than 6 months after the end of the competition. Winners' data can be retained for longer, for example, in order to be able to answer questions about the prizes or to fulfill the prize benefits; in this case, the storage period depends on the type of prize and is up to three years, for example, in the case of goods or services, in order to be able to process warranty claims. In addition, the participants' data can be stored for a longer period of time, e.g. in the form of reporting on the competition in online and offline media.
If data was also collected for other purposes as part of the competition, its processing and storage period are based on the data protection information on this use (e.g. in the case of registration for the newsletter as part of a competition).
- Types of data processed: Inventory data (e.g. names, addresses); content data (e.g. entries in online forms); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: Sweepstakes and competition participants.
- Purposes of processing: Carrying out sweepstakes and competitions.
- Legal bases: Contract performance and pre-contractual inquiries (Art. 6 (1) (b) GDPR).
Web analysis, monitoring and optimization
Web analysis (also known as “reach measurement”) is used to evaluate the flow of visitors to our online offering and may include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, identify at what time our online offering or its functions or content are used most frequently or invite them to be reused. We can also understand which areas need optimization.
In addition to web analysis, we can also use test methods to test and optimize different versions of our online offering or its components, for example.
Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The information collected includes in particular websites visited and elements used there, as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or with the providers of the services we use, location data may also be processed.
The IP addresses of users are also stored. However, we use an IP masking process (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of web analysis, A/B testing and optimization, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.
- Types of data processed: Usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: Customers; users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavioral profiling, use of cookies); target group building; A/B testing; marketing; profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Google Optimize: Software for analyzing and optimizing online offers based on feedback functions and pseudonymous measurements and analyses of user behavior, which may include, in particular, A/B tests (measurement of the popularity and usability of various content and functions), measurement of click routes and interaction with content and functions of the online offer; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://optimize.google.com; Privacy statement: https://policies.google.com/privacy; Order processing contract:
https://business.safety.google/
Adsprocessorterms; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms). More information: https://business.safety.google/adsservices/ (Types of processing and data processed).
- Google Analytics: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed during one or more usage processes, which search terms they have used, have accessed them again or have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city's derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site:
https://marketingplatform.google.com/
intl/de/about/analytics/; Privacy statement: https://policies.google.com/privacy; Order processing contract:
https://business.safety.google/
adsprocessorterms/; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms); Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/
Authenticated. More information: https://business.safety.google/adsservices/ (Types of processing and data processed).
- Google Analytics 4: We use Google Analytics to measure and analyze the use of our online offering based on a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed during one or more usage processes, which search terms they have used, have accessed them again or have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: city (and the city's derived latitude and longitude), continent, country, region, subcontinent (and ID-based counterparts). In EU data traffic, the IP address data is used exclusively for this derivation of geolocation data before it is immediately deleted. They are not logged, are not accessible and are not used for further purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before traffic is forwarded to Analytics servers for processing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://marketingplatform.google.com/
intl/de/about/analytics/; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/
adsprocessorterms/; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/adsprocessorterms); Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/
Authenticated. More information: https://business.safety.google/adsservices/ (Types of processing and data processed).
- Google Analytics (server-side usage): We use Google Analytics to measure and analyze how users use our online services. Although user data is processed, it is not transmitted directly from the user's device to Google. In particular, the user's IP address is not transmitted to Google. Instead, the data is first transmitted to our server, where the users' data records are assigned to our internal user identification number. The subsequent transmission only takes place in this pseudonymized form from our server to Google. The identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to a device in order to identify which content users have accessed during one or more usage processes, which search terms they have used, have accessed them again or have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of users who refer to our online offering and technical aspects of their devices and browsers. Pseudonymous profiles of users are created with information from the use of various devices, and cookies can be used. Analytics provides higher-level geographic location data by collecting the following metadata using IP search: “city” (and the derived latitude and longitude of the city), “continent”, “country”, “region”, “subcontinent” (and the ID-based equivalents); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com/
intl/de/about/analytics/; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/
adsprocessorterms/; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms).
More information:
https://business.safety.google/adsservices/ (Types of processing and data processed).
- Google Signals (Google Analytics feature): Google signals are session data from websites and apps that Google connects with users who have signed in to their Google accounts and enabled ad personalization. This allocation of data to these logged-in users is used to enable cross-device reporting, cross-device remarketing, and cross-device conversion measurement. This includes: Cross-platform reports — linking data about devices and activities from different sessions using your user ID or Google Signals data, which enables an understanding of user behavior at every step of the conversion process, from initial contact to conversion and beyond; remarketing with Google Analytics — creating remarketing target groups from Google Analytics data and sharing these audiences with linked advertising accounts; demographics and interests — Google Analytics collects additional Information about demographics and interests of users who are signed in to their Google Accounts and have enabled ad personalization; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://support.google.com/analytics/
Answer/7532985? hl=en; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/
Adsprocessorterms; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms). More information: https://business.safety.google/adsservices/ (Types of processing and data processed).
- No collection of detailed location and device data (Google Analytics function): No detailed location and device data is collected (more information: https://support.google.com/analytics/
Answer/12017362).
- Google Analytics without cookies: Reach measurement and web analysis - We use Google Analytics without cookies. In other words, no files used to create profiles are stored on users' devices. The information required for measurement and analysis is only stored and processed on Google's server. This involves creating pseudonymous profiles of users; Service provider:Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com/
intl/de/about/analytics/; Privacy statement: https://policies.google.com/privacy; Order processing contract: https://business.safety.google/
Adsprocessorterms; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms); Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/
Authenticated.
More information: https://business.safety.google/adsservices/ (Types of processing and data processed).
- Google Tag Manager: Google Tag Manager is a solution that allows us to manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further information in this privacy policy). The Tag Manager itself (which implements the tags) therefore does not yet create user profiles or store cookies, for example. Google only learns the user's IP address, which is necessary to run Google Tag Manager; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://marketingplatform.google.com; Privacy statement:
https://policies.google.com/privacy; Order processing contract:
https://business.safety.google/
Adsprocessorterms.
Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://business.safety.google/
Adsprocessorterms).
online marketing
We process personal data for online marketing purposes, which may include marketing advertising space or presenting advertising and other content (collectively referred to as “content”) based on the potential interests of users and measuring their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar methods are used to store the user information relevant to the presentation of the aforementioned content. This information may include content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used, as well as information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.
The IP addresses of users are also stored. However, we use available IP masking methods (i.e. pseudonymization by shortening the IP address) to protect users. In general, as part of the online marketing process, no clear user data (such as email addresses or names) is stored, but pseudonyms. This means that we as well as the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in cookies or using similar procedures. These cookies can generally also be read out and analysed for the purpose of presenting content on other websites that use the same online marketing process, as well as supplemented with further data and stored on the server of the online marketing process provider.
As an exception, plain data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing process we use and the network connects the users' profiles with the above information. Please note that users can make additional agreements with providers, e.g. through consent as part of registration.
In principle, we only have access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us, for example. Conversion measurement is used solely to analyze the success of our marketing measures.
Unless otherwise stated, please assume that cookies used will be stored for a period of two years.
- Types of data processed: Content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); event data (Facebook) (“event data” is data that can be transmitted by us to Facebook via Facebook pixels (via apps or by other means) and relates to people or their Take actions; The data includes, for example, information about visits to websites, interactions with content, features, Installations of apps, product purchases, etc.; the event data is processed to create target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavioral profiling, use of cookies); conversion measurement (measurement of the effectiveness of marketing measures); target group formation; marketing; profiles with user-related information (creation of user profiles). Provision of our online offering and user-friendliness.
- Safety measures: IP masking (pseudonymization of the IP address).
- Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
- Objection option (opt-out): We refer to the privacy policies of the respective providers and the objection options provided to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible, on the one hand, to switch off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are offered in summary for respective areas:
a) Europe: https://www.youronlinechoices.eu.
b) Canada: https://www.youradchoices.ca/choices.
c) USA: https://www.aboutads.info/choices.
d) Across territories: https://optout.aboutads.info.
Further information on processing processes, procedures and services:
- Meta-pixels and target group building (custom audiences): With the help of the meta pixel (or comparable functions, for transmitting event data or contact information via interfaces in apps), the company Meta is on the one hand able to identify visitors to our online offering as a target group for displaying ads (so-called “meta ads”). Accordingly, we use the meta pixel to send the meta ads placed by us only to such users on Meta platforms and within the services of partners cooperating with Meta (so-called “Audience Network”) https://www.facebook.com/
Audience Network/ ), which have also shown an interest in our online offering or which have certain characteristics (e.g. interest in specific topics or products, which can be seen on the basis of the websites visited), which we transmit to Meta (so-called “custom audiences”). With the help of the meta pixel, we also want to ensure that our meta ads meet the potential interest of users and are not annoying. With the help of the meta pixel, we can also understand the effectiveness of the meta ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a meta ad (so-called “conversion measurement”); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/about/privacy; Order processing contract: https://www.facebook.com/legal/terms/
data processing;
Basis for transfer to third countries: EU-US Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/
EU_data_transfer_addendum); More information: Event user data, i.e. behavioral and interest information, is used for the purposes of targeted advertising and target group building on the basis of the joint responsibility agreement (“addition for responsible persons”, https://www.facebook.com/legal/
controller_addendum) processed. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- Google Ad Manager: We use the “Google Ad Manager” service to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.). The Google Ad Manager is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display ads for our online offering to users who could have a potential interest in our offer or were previously interested in it, and to measure the success of the ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://marketingplatform.google.com; Privacy statement: https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF); More information: Types of processing and processed data: https://business.safety.google/adsservices/; Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/
AdsControllerTerms. If Google acts as a processor, data processing conditions for Google advertising products and standard contractual clauses for third-country transfers of data: https://business.safety.google/
Adsprocessorterms.
- Google Ads and conversion measurement: Online marketing processes for the purpose of placing content and ads within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. In addition, we measure the conversion of the ads, i.e. whether users have taken them as an opportunity to interact with the ads and use the advertised offers (so-called conversion). However, we only receive anonymous information and no personal information about individual users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: consent (Art. 6 para. 1 p. 1 lit. a) GDPR), legitimate interests (Art. 6 para. 1 p. f) GDPR); Site: https://marketingplatform.google.com; Privacy statement:
https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF); More information: Types of processing and processed data: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/
AdsControllerTerms.
Customer reviews and evaluation procedures
We participate in review and evaluation processes to evaluate, optimize and promote our services. If users rate us or otherwise provide feedback via the participating rating platforms or procedures, the providers' general terms of business or use and privacy policies also apply. As a rule, the evaluation also requires registration with the respective providers.
In order to ensure that the reviewers have actually used our services, we transfer the necessary data relating to the customer and the service used to the respective review platform (including name, e-mail address and order number or article number) with the consent of the customer. This data is used solely to verify the user's authenticity.
- Types of data processed: Contract data (e.g. subject matter of contract, duration, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status).
- Affected persons: Customers; users (e.g. website visitors, users of online services).
- Purposes of processing: Feedback (e.g. collecting feedback via an online form). marketing.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Google customer reviews: service to obtain and/or present customer satisfaction and customer opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.google.com/; Privacy statement: https://policies.google.com/privacy; Basis for transfer to third countries:EU-US Data Privacy Framework (DPF); More information: As part of the collection of customer reviews, an identification number and time for the business transaction to be evaluated, in the case of review requests sent directly to customers, the customer's email address and their country of residence as well as the review details themselves are processed; further information on the types of processing and the data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information about the services Data processing conditions between controllers and standard contractual clauses for third-country transfers of data: https://business.safety.google/
AdsControllerTerms.
Presences on social networks (social media)
We maintain online presences within social networks and, within this framework, process user data in order to communicate with users active there or to offer information about us.
We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights.
Furthermore, user data within social networks is usually processed for market research and advertising purposes. For example, user profiles can be created based on user behavior and the resulting interests of users. The user profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably match the interests of the users. For these purposes, cookies are usually stored on users' computers, in which user behavior and interests are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).
For a detailed description of the respective forms of processing and the options for objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.
Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to user data and can directly take appropriate measures and provide information. Should you still need help, you can contact us.
- Types of data processed: Contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); inventory data (e.g. names, addresses).
- Affected persons: users (e.g. website visitors, users of online services). members.
- Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form); marketing. Provision of our online offering and user-friendliness.
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing processes, procedures and services:
- Instagram: social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.instagram.com. Privacy statement: https://instagram.com/about/legal/privacy.
- Facebook pages: Profiles within the social network Facebook - Together with Meta Platforms Ireland Limited, we are responsible for collecting (but not further processing) data from visitors to our Facebook page (so-called “fan page”). This data includes information about the types of content that users view or interact with, or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As stated in the Facebook data policy under “How do we use this information?” Facebook also explains, collects and uses information to provide analytics services, so-called “page insights,” for site operators so that they obtain insights into how people interact with their pages and with the content associated with them. We have signed a special agreement with Facebook (“Page Insights Information,” https://www.facebook.com/legal/terms/
page_controller_addendum), which regulates in particular which security measures Facebook must comply with and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Users' rights (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the “Information about page insights” (https://www.facebook.com/legal/terms/
information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/about/privacy; Basis for transfer to third countries:EU-US Data Privacy Framework (DPF), standard contractual clauses (https://www.facebook.com/legal/
EU_data_transfer_addendum). More information: Agreement on joint responsibility: https://www.facebook.com/legal/terms/
information_about_page_insights_data. The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular with regard to the transfer of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
- Facebook groups: We use the Facebook platform's “Groups” feature to create interest groups within which Facebook users can contact each other or with us and share information. In doing so, we process personal data of users of our groups insofar as this is necessary for the purpose of group use and moderation. Our guidelines within the groups may contain further guidelines and information about the use of the respective group. This data includes information on first and last names, as well as published or privately shared content, as well as values on the status of group membership or group-related activities, such as entry or exit, as well as the time information on the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As stated in the Facebook data policy under “How do we use this information?” Facebook also explains, collects and uses information to provide analytics services, so-called “insights,” for group operators so that they gain insights into how people interact with their groups and with the content associated with them; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.facebook.com; Privacy statement:
https://www.facebook.com/about/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Facebook events: Event profiles within the Facebook social network - We use the “Events” function of the Facebook platform to draw attention to events and appointments, to get in touch with users (participants and interested parties) and to be able to exchange information. In doing so, we process the personal data of users of our event pages, insofar as this is necessary for the purpose of the event page and its moderation. This data includes information on first and last names, as well as published or privately shared content, as well as values on the status of participation as well as the time information on the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see “Things done and provided by you and others” in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As stated in the Facebook data policy under “How do we use this information?” Facebook also explains, collects and uses information to provide analytics services, so-called “insights,” for event providers so that they gain insights into how people interact with their event pages and with the content associated with them; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/about/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.linkedin.com; Privacy statement: https://www.linkedin.com/legal/privacy-policy; Order processing contract: https://legal.linkedin.com/dpa; Basis for transfer to third countries: standard contractual clauses (https://legal.linkedin.com/dpa). Objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Pinterest: social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.pinterest.com; Privacy statement: https://policy.pinterest.com/de/privacy-policy. More information: Pinterest Data Exchange Appendix (APPENDIX A): https://business.pinterest.com/de/
Pinterest-advertising-services-agreement/.
- Snapchat: social network; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405 United States; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.snapchat.com/; Privacy statement:
https://www.snap.com/de-DE/privacy/privacy-policy.
Basis for transfer to third countries: standard contractual clauses (https://www.snap.com/en-US/terms/standard-contractual-clauses).
- Telegram groups: We use the Telegram platform to create interest groups within which Telegram users can contact each other or with us and share information; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Site: https://telegram.org/; Privacy statement:
https://telegram.org/privacy;
More information: We only process the personal data of group members to the extent that we can manage the group members, i.e. add, delete, restrict the use of the group and moderate the content. In addition, i.e. in particular for providing technical functions, evaluating and providing anonymous delivery statistics for group operators and managing users, Telegram is responsible.
- Telegram channels: We use the Telegram platform to send messages to subscribers to our Telegram channel; Service provider: Representative in the European Union: European Data Protection Office (EDPO), Avenue Huart Hamoir 71, 1030 Brussels, Belgium; Site: https://telegram.org/; Privacy statement: https://telegram.org/privacy; More information: We only process subscribers' personal data to the extent that we can view and delete the subscribers as recipients of the channel. In addition, i.e. in particular for sending messages, evaluating and providing anonymous delivery statistics to channel operators and managing subscribers, Telegram is responsible under data protection law.
- TikTok: social network/ video platform; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.tiktok.com. Privacy statement: https://www.tiktok.com/de/privacy-policy.
- X: social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Privacy statement: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
- YouTube: social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Privacy statement: https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). Objection option (opt-out): https://adssettings.google.com/
Authenticated.
- Xing: social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.xing.de. Privacy statement: https://privacy.xing.com/de/
privacy statement.
Plug-ins and embedded features and content
We integrate functional and content elements into our online offering, which are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These may include, for example, graphics, videos or city maps (hereinafter uniformly referred to as “content”).
Integration always requires that the third-party providers of this content process the users' IP addresses, as they would not be able to send the content to their browsers without the IP address. The IP address is therefore required to display this content or functions. We make every effort to only use content whose respective providers only use the IP address to deliver the content. Third parties can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information, such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and the operating system, referring websites, the time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
- Types of data processed: usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time information, identification numbers, consent status); inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); location data (information about the geographical position of a device or person); event data (Facebook) (“Event data” is data that is transmitted from us to Facebook via Facebook pixels (via apps or by other means) and relate to people or their actions; the data includes, for example, information about visits to websites, interactions with content, features, app installations, product purchases, etc.; the event data is processed to create target groups for content and advertising information (custom audiences); event data does not include the actual content (such as comments written), no login information and no contact information (i.e. no names, email addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
- Affected persons: users (e.g. website visitors, users of online services).
- Purposes of processing: Provision of our online offering and usability; provision of contractual services and fulfilment of contractual obligations; marketing. Profiles with user-related information (creating user profiles).
- Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing processes, procedures and services:
- Integration of third-party software, scripts or frameworks (e.g. jQuery): We integrate software into our online offering that we retrieve from servers from other providers (e.g. functional libraries that we use to display or make our online offer user-friendly). In doing so, the respective providers collect the IP address of users and can process it for purposes of transmitting the software to the user's browser and for security purposes as well as to evaluate and optimize their offerings. - We include software in our online offering that we retrieve from servers from other providers (e.g. functional libraries that we use to present or make our online offering user-friendly). In doing so, the respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the user's browser and for security purposes as well as for evaluating and optimizing their offer; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- Facebook plugins and content: Facebook social plugins and content - This may include content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/
plugins/ - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt as part of a transmission (but not further processing) of “event data” that Facebook collects or receives as part of a transmission for the following purposes using the Facebook social plug-ins (and embedding functions for content) carried out on our online offering; b) Delivery commercial and transaction-related Messages (e.g. addressing users via Facebook Messenger); c) Improving ad delivery and personalizing features and content (e.g. improving the recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook (“Amendment for Responsible Persons”, https://www.facebook.com/legal/
controller_addendum), which in particular regulates which security measures Facebook must comply with (https://www.facebook.com/legal/terms/
data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can send information or deletion requests directly to Facebook, for example). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then this processing is not carried out as part of joint responsibility, but on the basis of an order processing agreement (“data processing conditions”, https://www.facebook.com/legal/terms/
data processing), the “data security conditions” (https://www.facebook.com/legal/terms/
data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU Data Transfer Amendment, https://www.facebook.com/legal/
EU_data_transfer_addendum). Users' rights (in particular to information, deletion, objection and complaint with the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: consent (Article 6 (1) (1) (a) GDPR); Site: https://www.facebook.com; Privacy statement: https://www.facebook.com/about/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Google Fonts (provided on our own server): provision of font files for the purpose of a user-friendly presentation of our online offer; Service provider: The Google fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
- Google Fonts (retrieved from Google server): Purchase of fonts (and symbols) for the purpose of technically safe, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and taking into account possible licensing restrictions. The provider of the fonts is provided with the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted, which are necessary to provide the fonts depending on the devices used and the technical environment. This data can be processed on a server operated by the font provider in the USA - When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) from Google Fonts and then the fonts specified in CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server, and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, and the referral URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analyzed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent, and referral URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a specific font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregate usage statistics that measure the popularity of font families. These summarized usage statistics are published on the Google Fonts “Analytics” page. Finally, the referral URL is logged so that the data can be used to maintain production and generate an aggregate report on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to display targeted ads; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases:legitimate interests (Art. 6 (1) (f) GDPR); Site: https://fonts.google.com/; Privacy statement: https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). More information:
https://developers.google.com/fonts/faq/
Privacy? hl=en.
- Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include, in particular, users' IP addresses and location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://mapsplatform.google.com/; Privacy statement: https://policies.google.com/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Google Maps APIs and SDKs: interfaces to Google's map and location services, which, for example, allow the addition of address entries, location determinations, distance calculations or provision of additional information about locations and other locations; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://mapsplatform.google.com/; Privacy statement: https://policies.google.com/privacy. Basis for transfer to third countries: EU-US Data Privacy Framework (DPF).
- Instagram plugins and content: Instagram plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. - Together with Meta Platforms Ireland Limited, we are responsible for the collection or receipt of “event data” that Facebook collects using Instagram functions (e.g. embedding functions for content) carried out on our online offering, or in As part of a transfer to receives the following purposes, jointly responsible: a) displaying content and advertising information that corresponds to the alleged interests of users; b) delivery of commercial and transaction-related messages (e.g. addressing users via Facebook Messenger); c) improving ad delivery and personalizing features and content (e.g. improving recognition of which content or advertising information presumably corresponds to users' interests). We have concluded a special agreement with Facebook (“Amendment for Responsible Persons”, https://www.facebook.com/legal/
controller_addendum), which in particular regulates which security measures Facebook must comply with (https://www.facebook.com/legal/terms/
data_security_terms) and in which Facebook has agreed to fulfill the rights of data subjects (i.e. users can send information or deletion requests directly to Facebook, for example). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then this processing is not carried out as part of joint responsibility, but on the basis of an order processing agreement (“data processing conditions”, https://www.facebook.com/legal/terms/
data processing), the “data security conditions” (https://www.facebook.com/legal/terms/
data_security_terms) and with regard to processing in the USA on the basis of standard contractual clauses (“Facebook-EU Data Transfer Amendment, https://www.facebook.com/legal/
EU_data_transfer_addendum). Users' rights (in particular to information, deletion, objection and complaint with the competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.instagram.com. Privacy statement: https://instagram.com/about/legal/privacy.
- LinkedIn plugins and content: LinkedIn plugins and content — This may include content such as images, videos or texts and buttons with which users can share content from this online offering within LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site:https://www.linkedin.com; Privacy statement: https://www.linkedin.com/legal/privacy-policy; Order processing contract: https://legal.linkedin.com/dpa; Basis for transfer to third countries: standard contractual clauses (https://legal.linkedin.com/dpa). Objection option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
- Openstreetmap: We integrate maps from the “OpenStreetMap” service, which are offered on the basis of the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). User data is used by OpenStreetMap exclusively for the purpose of displaying the map functions and for caching the selected settings. This data may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually as part of the settings of their devices or browsers); Service provider: OpenStreetMap Foundation (OSMF); Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.openstreetmap.de. Privacy statement:
https://wiki.osmfoundation.org/wiki/
Privacy_Policy.
- reCAPTCHA: We include the “reCAPTCHA” function to be able to recognize whether entries (e.g. in online forms) are made by people and not by automatically acting machines (so-called “bots”). The processed data may include IP addresses, information about operating systems, devices or browsers used, language settings, location, mouse movements, keystrokes, time spent on websites, previously visited websites, interactions with reCAPTCHA on other websites, possibly cookies and results of manual recognition processes (e.g. answering questions asked or selecting objects in images). Data processing is based on our legitimate interest in protecting our online offering from abusive automated crawling and spam; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.google.com/recaptcha/; Privacy statement: https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/
Authenticated.
- YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: legitimate interests (Art. 6 (1) (f) GDPR); Site: https://www.youtube.com; Privacy statement:
https://policies.google.com/privacy; Basis for transfer to third countries: EU-US Data Privacy Framework (DPF). Objection option (opt-out): Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/
Authenticated.